MTN Pulse Rebrand
To create distinction for Pulse within the MTN monolithic brand, which is already youthful in its mindset and overall feel, we had to tap into the world of our audience even deeper.
We needed to be more nuanced in language & tone, and as dynamic in our look & feel.
While maintaining the simplicity and clarity of the overall brand work and answering
to our strategy, to create work that will live across Africa.
