Heidi Zimmer's profile

Staples- Ecommerce platform

Staples wanted to migrate the recently acquired niche brand Lewis Collection’s experience into their brand identity. Add to that, they aimed for an ADA compliant microsite for Lewis adhering to the standards defined in WCAG 2.1, Level AA within a tight deadline of 6 weeks.
Information Architecture
Creating flow diagrams helped us in understanding the users’ navigation through the screens, and provided us with an idea about the complexity or simplicity of the flow-through which further iterations were made.
Paper Sketches
We created rough designs using pen and paper. Paper sketching helps in communicating design ideas in a tangible format. Later, it's possible to build a low-fidelity prototype based on those sketches and we did that.
Wireframes
Our wireframes define the placement and details of UI components, product structure, and layout.
Style Guide We Were Presented With
A style guide is a set of standards for the writing, formatting and design of documents.
UI Designs
We created UI Design after having a holistic understanding of how users prefer to interact with their applications.
Staples- Ecommerce platform
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Staples- Ecommerce platform

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Creative Fields