Equal Shots:

Creating equal opportunities in film and providing diverse role models is more important now than ever. To help highlight the benefits that a more diverse cast and crew can bring to a production, a new organisation called Equal Shots aims to bring more attention to the issue.

A bright identity which typographically expresses these benefits helps to start the conversation in a positive and encouraging way. The aim is to reach a broad audience to make the greatest impact.

Below are examples of animated posters, which aim to draw attention to the campaign in a variety of environments, most notably cinemas. 

The following Instagram carousels show an example of how the colourful identity can be applied to a more focus and statistics driven approach to creating awareness.