The FIFA World Cup is one of the top events in sports history, reaching a larger, more diverse audience than any other single-sport event. The World Cup 2022 will be held for the first time in history in the Middle East specifically in Qatar. This is a once-in-a-lifetime opportunity!

To position Google but more specifically YouTube as partners for our advertisers, but also as a fun and excitable brand, we would like to create a one-of-a-kind World Cup experience.