Euroinstall inc. Precision and consistency
Visual Identity. 2022
Client
Euroinstall Inc. is a New York based company that provides professional installation of European windows and doors.
Purpose
Get branding for social network maintenance and website development.
Purpose
Get branding for social network maintenance and website development.
Challenge
Develop a minimalist identity;
Develop a minimalist identity;
Reflect precision, attention to detail and accuracy.
Idea
The company has a unique installation technique that has been honed over the years. The company's work is based on consistency, precision and attention to detail. The design concept is based on the same motif: the logo is based on consistent lines reminiscent of an inch ruler. Precision in every action and the pursuit of perfection.
Typography
Graphik was chosen as the brand font because of its attractive simplicity and versatility. It is suitable for both headlines and small text.
Color
When working on the identity, there was no need to build up and differentiate from the competition, as the company stands out in the market for its level of service. That is why we chose a black and white palette.
The company has a unique installation technique that has been honed over the years. The company's work is based on consistency, precision and attention to detail. The design concept is based on the same motif: the logo is based on consistent lines reminiscent of an inch ruler. Precision in every action and the pursuit of perfection.
Typography
Graphik was chosen as the brand font because of its attractive simplicity and versatility. It is suitable for both headlines and small text.
Color
When working on the identity, there was no need to build up and differentiate from the competition, as the company stands out in the market for its level of service. That is why we chose a black and white palette.
Pictograms
The company installs about 20 types of doors, so my task was to find an effective way of presenting information and improving visual perception. A set of pictograms was drawn, based on a 30×30 grid.
The company installs about 20 types of doors, so my task was to find an effective way of presenting information and improving visual perception. A set of pictograms was drawn, based on a 30×30 grid.
