Client: IMDA Agency: ADK Singapore
Challenge:
Pick isn’t the only one in town offering locker services to the general public. There are several big names in the industry that are in partnerships with popular e-commerce sites and our consumers are already familiar with them. How can Pick, as a new kid on the block cut through the clutter?
Approach:
With 1000 lockers launched nationwide by the end of 2021, Pick is all set to deliver convenience to people’s doorstep.
To portray Pick as the ultimate convenience, we shine the spotlight on Pick’s efficient ecosystem and generate awareness about their accessibility, 24/7 pick up services — by highlighting the everyday delivery inconveniences and how Pick is here to save the day.
Teasers:
Launch video:
Credits:
Associate Creative Director: Fong Wei Kit
Art Director: Jenette Mak
Production House: Hoods Inc Productions
