Digital marketing and inbound marketing
Digital marketing and inbound marketing are efficiently confused and for good reason. Digital marketing uses numerous of the same tools as inbound marketing—email and online content, to name a few. Both live to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take further views of the relationship between the tool and the goal.
Digital marketing believes that each individual tool can convert opportunities. A brand's digital marketing approach may use multiple platforms or concentrate all of its efforts on 1 platform.
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Inbound marketing is a holistic vision. It considers the goal first, then looks at the available tools to decide which will effectively reach target customers, and then at which phase of the sales funnel that should happen.
