Occasional Ride – Experiential kit

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Occasional Ride is a rejuvenation exercise for the Hong Kong Tramways – a brand with 118 years of heritage.

It is easy to think that heritage is about historic information, old facts and archives,

yet the true heritage of the Hong Kong tram lies in the accumulated perceptions from the locals.

Those accumulated perceptions include the vibe and feel of riding the tram;

a transportation experience that hasn't been changed in the past 118 years.

By crystallising these perceptions, the beauty beyond its transportation function can be recognised

and reaffirmed among the younger generations.

Credit:
Creative: Chi Ho

Model: Maggie, Bobby, Samuel, Charlotte, Nicole
DOP: Chi Ho
Assistant Camera: Hong, Jeff, Michael
PA: Mei Ting, Una, Sabina
Technical: Thomas
Styling: Chi Ho
Music & audio: Hong
Editing, retouch & Print Production: Chi Ho

Special thanks to:
Mr. Man To Yiu
Supervising tutor

Mr. KC Tsang

Deputy supervising tutor