Front cover of 2015 brochure
KEATS CAMPS SUMMER 2014
FREELANCE WORK | PRINT & BRANDING DESIGN
CHALLENGE
Keats Camps is a vibrant kids camp on the Sunshine Coast which has been in operation since 1926. Coming into their new season they needed a refresh in their graphics that would speak to the new generation of staff, leadership and campers.
CONCEPT
To move Keats forward a fun and playful aesthetic was implemented. Kid-friendly bright colours, simple graphic block shapes, and retro inspired badge elements are used across a variety of mediums including printed marketing, merchandise and website graphics. This refresh speaks to the camp’s future while acknowledging the it’s storied past.
Vector badges created for use across various mediums
Advertisement for 2015 season
