We wanted to do a playful approach with the profile as a contrast to
Den Norske Opera & Ballet which by many is seen as a bit snobby.
Opera til Folket is opera for the people and not for the cultural elite.
The main colors, black and white, in the profile are borrowed from
photocopied leaflets which were, and still is, used to promote
underground concerts. We've also included a red color that's taken
from the typical red velvet stage carpets.
To incorporate a bit of playfulness we made a small puzzle.
Posters & Adshells
Posters that grab your attention by playing on the extremes of opera.
These posters are for a weekly concept hosted by Opera for alle at Pigalle,
but they could easily be translated to cover a specific opera.
Romance, comedy and murder — all presented in a beer glass.
Details from the different posters.