ZOTAC VR GO 4.0

3D Advertising after effects animation CGI cinema 4d metaverse motion design Virtual reality zotac

RE-IMAGINING CREATION AND PERFORMANCE

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ZOTAC once again chose Orchid as their production partners for a new product launch. They gave us an open brief to launch their latest product,

the VR GO 4.0 – a completely untethered PC meant to deliver highly performative VR experiences. The PC makers have created today’s ultimate play machine in the form of VR GO 4.0 with graphic prowess and zero latency being the foremost goals. For this creative brief, we prioritized the vision of two game enthusiasts in creating their own tools and launching themselves seamlessly from reality into an immersive metaverse experience.

While demonstrating the hybrid use of VR GO 4.0 both as a production and

Ready-To-Play machine, the scenarios we created also embodied the freedom of mobility set-up, and graphic power capabilities.

While demonstrating the hybrid use of VR GO 4.0 both as a production and Ready-To-Play machine, the scenarios we created also embodied the freedom of mobility set-up, and graphic power capabilities.

The visual direction for set ambience, metaverse structure and look and feel of

our characters also aimed to support the key message of Accelerate Your Creativity.
This product launch video is the first step of a multi-tiered communications plan that will be reinforced with further platform strategies to deepen understanding, awareness and engagement with the product.

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Created in 8 - 9 weeks, this production was made across Hong Kong, Singapore,

Paris and Vancouver.

Final delivery at official product launch at the 2022 Computex Taipei.