The Diversity, Equity and Inclusion Campaign (DEI) campaign was a collaboration between the YMCA of Greater Richmond marketing department, the DEI Cabinet and other stakeholders in the association. The initial launch drove home the concept that the core values of caring, honesty, respect, and responsibility represent the Y's identity:
they’re fundamental to who the Y is and how they serve. The design offered a crisp, clean feel, using the full color palette to celebrate the array of diversity within the Y's walls.
they’re fundamental to who the Y is and how they serve. The design offered a crisp, clean feel, using the full color palette to celebrate the array of diversity within the Y's walls.
The second phase of the DEI campaign continues year-round, celebrating different cultures, highlighting notable figures, and displaying how Y programming strives to be welcoming to all.
