Corporate identity for Shaping gym

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About the project: We provide shaping services. Shaping is a modern innovative, science-intensive, comprehensive health system that provides for the harmonious physical, mental and social development and improvement of a person.

Values: Increasing physical attractiveness. Image formation
well-groomed, feminine, aesthetically and sexually attractive woman.

Character: Attentive, sensitive, benevolent, will always come to the rescue,
supportive, strict but kind teacher.

Objective: Using group design and corporate identity, change the average age of customers, attract a younger contingent, and stand out from the main competitors.

Solution:

• Updated the external logo to make it more modern and aligned with the group's character.
• Created a new banner for the VK group, taking into account the client's preferences.
• Developed a group thumbnail for easy recognition among other groups.
• Designed an adapted banner optimized for mobile devices, considering the specific features and limitations of this format.
• Crafted creative and informative product cards showcasing our merchandise in the best light.
• Implemented an update to the membership subscription. Now, each customer can customize the appearance of their subscription according to their preferences. This option aims to enhance customer loyalty.

Update logo