Mischa Bitten's profile

KIOMI - Classic not conventional

KIOMI
CLASSIC NOT CONVENTIONAL

One of Zalando’s private labels, KIOMI gives classic cuts a new spin through their contemporary alternatives to conventional formalwear. To promote the Berlin-based brand’s lookbook, we built KIOMI a fun yet polished micro-site.

YEAR
2019

INDUSTRY
Fashion

SERVICES
Product

CHALLENGE
Together with KIOMI’s creative team, we worked on translating their brand’s unconventional zeitgeist into a fresh, sleek visual language.

SOLUTION
Using bold imagery and clean lines, we landed on a design that embodies KIOMI’s belief in, “sophisticated but never stuffy.” At the same time, we ensured the site offered an effortless user experience.



A UNIQUE, RESPONSIVE MICRO-SITE 

Juxtaposing the client’s colourful campaign shots with a minimalistic design scheme, our micro-site captured the individuality of the brand. We also introduced seamless scrolling navigation and meaningful microinteractions to foster a fun and interactive user experience.

KIOMI - Classic not conventional
Published:

Project Made For

KIOMI - Classic not conventional

Published:

Creative Fields