NUTRITION GENOME
Objective
When Nutrition Genome in California, one of the most promising dna based nutritional consultants, asked us to collaborate with them for a complete rebranding we were intrigued and motivated to say the least. Nutrition Genome was created to transcribe and translate a person's ancestral, nutritional knowledge to the modern world through their DNA. The team behind NG believes that where we are from is just as important as where we are going.
Solution
Along with the team we created a new clean logo, fresh colour palette and a system of icons, typeface implementations and applied a new way of thinking about their packaging. A/B testing showed that their users were struggling which steps to follow when opening the older kit and did not even read the manual. Some didn't register their code number or did not send back their sample. For that reason we invented a numbering system (1 to 6) on the front of each item avoiding confusion and being self-explanatory.
A/B testing showed that most users were struggling which steps to follow when opening the older kit. Some did not read the manual, others didn't register their code number or did not send back their sample. For that reason we invented a numbering system (1 to 6) on the front of each item avoiding confusion and being self-explanatory.
1,2 → Read Manual & Register Test kit
3 → Use Swab
4 → Twist Swab into Swab vial
5 → Place vial into 'Biohazard' bag and seal it
6 → Place bag in the Envelope and mail it
↑↑ pano design studio
Credits
client: nutrition genome
creative direction: panos tsakiris
design: panos tsakiris
UI/UX design: alex kyritsis
animation: george fylachtos
