About the company
PurpleGlo is a leading experiential marketing agency, dedicated to finding new, exciting, and innovative ways to engage the public through both digital and personal interaction.
Since its inception on 2011, PurpleGlo has expanded operations to include activations
in five countries, and has built an international team who research and study both online and offline trends within the ever expanding market.
We’d love to bring your ideas to life.
We’d love to bring your ideas to life.
About the project
The main goal for this project was to get out of the perception of the company being oriented towards children. PurpleGlo wanted to showcase creativity behind the tech side of their projects.
A main color palette, logo, and typeface were selected to convey these ideas
and to support their ideology as a brand.
A glowing element in a logo symbolizes the “glo” part of the name and also showcases how the company lit up projects they are working on. “O” symbol is used in patterns
and on its own to translate the brand to different digital and physical elements of branding.
