Zinah & Khazinah is jewelry shop based in Kuwait.
The task was to design a luxury and elegant brand identity that reflect their vision in the market.
I decided to bring an unusual idea for the identity, I used the Racing Pigeons to help me in that.
Why Racing Pigeons ?
Because our products are very high end, the most valuable, always on top.
Racing Pigeons is the most expensive bird in the world, You might put these at the top of the list and call them priceless. 1,252,000 Euros is the price paid for the world’s most expensive bird, Armando, at the Joel Verschoor pigeon auction.
Competing pigeons are specially trained and conditioned for races that vary in distance from approximately 100 kilometers (62 mi) to 1,000 kilometers (620 mi).
Racing pigeons have a fascinating history. They’ve been used by the military around the world to pass messages in the past.
For all these reasons we choose Armando Pigeons to represent our brand.
