OPPORTUNITY
Design a cohesive promotional campaign for Anderson University’s Senior Exhibition for graduating art students.
SOLUTION
The “Reshape” campaign stemmed from a desire to focus on the senior class’ potential to transform the world. Drawing on the idea that each designer approaches his work from a different angle, “Reshape” became a motif for highlighting our individuality yet showing that, through our education, we are forever connected to each other. With strong nods to geometry and contrast, a poster, post card, and website were developed to promote the senior art show while illustrating the configuration of the 2014 senior class.
