Volkswagen Genuine Parts_Print

  • Brief Strategy
     
    In line with previous campaigns, the message is: to use fake (not original) parts spoils your Volkswagen. 
    Using a metaphor I focused on the superheroes world, 
    taking advantage of the huge success the topic has
    in recent movies and games with the target audience. 
     
     
    Would your hero be the same if he
    has even a small part different?
     
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  • 11.02.2014

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