Earlier this year, ARTET - The OG Cannabis Aperitif- commissioned us with the design of their new canned cocktail offerings. The Mango Ginger Spritz was set to hit the California markets by April, and far from relying on 4/20 as an industry key date, our main goal was to develop an evergreen Artet experience. For this new chapter of the brand we collectively decided to push the packaging system further and go for an illustrative approach to the box that shows more of the Arte vibe we've built over the years while keeping the core elements of the cannabis cocktails single cans design.
For the Mango Ginger Spritz the main inspiration comes from Capri and it's a nod to the mediterranean influence and style of the brand. A vibe that was elevated through the launch campaign with the amazing photography work of Miachel Pruett's still lifes and stop motion, taken even further on the spot animations and vignettes where Javier Elefanto brought the artwork to life.
For the Mango Ginger Spritz the main inspiration comes from Capri and it's a nod to the mediterranean influence and style of the brand. A vibe that was elevated through the launch campaign with the amazing photography work of Miachel Pruett's still lifes and stop motion, taken even further on the spot animations and vignettes where Javier Elefanto brought the artwork to life.
What does Artet's Mango Ginger Spritz taste like? Imagine a moscow mule on a tropical vacation!
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Client: Artet / Mango Ginger Spritz /
California / 2022
Illustrations and packaging design by Nitido Estudio
Photography and Stop Motion by Miachel Pruett
Photography and Stop Motion by Miachel Pruett
