Entomophagy snacks are popping up more and more throughout the world, but more often than not they appear within the fitness industry. Crunchy Critters (the UKs leading ready to eat insect snack) tasked us with creating a new advertising campaign targeted towards people ages 18 - 24 year olds.

Stepping away from the world of gym bunnies, I created a new journey, pairing the salty and crunchy snack with Beer!

Based around the above video, I created a campaign that comprised of a student launch event, a social paired vendering machine/selfie camera, a phone game and quiz beer mats for fun!