Mia Fringe is a concept store in tulum, mexico combining the best of fashion, beauty, & dining into an altogether new boutique experience. We were tasked with helping Mia Fringe visualize this approach to beauty by developing an identity and packaging system— shapes and colors work in harmony to identify the store's core functions. A Fragrance and HAND-CREAM were packaged with soft gradients MIMICKING the ephemeral sky-scapes while also paying homage to architectural stylings seen in the store. Mia Fringe is beauty in all forms.
PHOTOGRAPHY: PIERRE YORK & AREA-17
MIA FRINGE ESSENTIALS
We extended the new visual system to Mia Fringe's cosmetics line. Expanding on our shape language and color schemes, Mia Fringe Essentials transformed into a playful array of skin creams, scents, and home goods.
RETAIL STORE & SALON
