CONTEXT
Lockdown hit hard on our kids´lives. No more school, hanging out in the park, or playtime with friends. But imagination shined even inside a box called home.
IDEA
We hacked instagram and its old boring pandemic stories bringing infinite possibilities with two bricks. Everyone customized their own stories with stickers, hashtags, music, and even their friend´s IG handles, inviting them to join in.
C R E D I T S
Agency: Archer Troy México
VP Creative: Miguel Arciniega
General Creative Director: Carlos Oxté I Abraham Quintana
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán
Producer: Emmanuel García
Editor: Sarusi Bahena
