The objective was to create an outdoor advertising campaign of a selected vegetable. I chose tomato, despite the fact that it is not commonly considered as a vegetable.
I came up with three different ideas, directed at different groups of consumers.
The first one is to present tomato with folk motif and popularise it as a domestic product among Polish inhabitants. The aim of the second campaign is to draw attention to this vegetable by emphasising its Aztec roots. The last one is to present tomato as a superhero, rich in power,
well associated by children.
well associated by children.
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Polskie pomidorki! / Polish tomatoes!
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POMIDORY z Ameryki Południowej / TOMATOES from South America
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moc drzemie w POMIDORZE / power lies in TOMATO
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