A brief set to design a logo for Datasmith Research. The logo had to be able to be reproduced in colour and black and white for website, stationary and business cards. The logo also needed to portray a professional image for the company.
Background information of the company:
Datasmith Research is a new market research business, founded by experienced research professionals. The company’s positioning is ‘high quality research at a reasonable price’. To deliver on that promise, the company:
· Has invested in a web based survey platform used by the leading global brands
· Keeps up to date with the latest academic and industry research and thinking
· Has over twenty years of research experience
· Keeps up to date with the latest academic and industry research and thinking
· Has over twenty years of research experience
Above
some of the initial ideas I had
Below
is the final design and an image of it uploaded to the website
