Agency
TBWA Kuala Lumpur
Client
Loob Holding Sdn. Bhd.
Product/Service
Tealive Cold Brew Tea
Brief
Tealive wanted to introduce a new range of bottled tea; the Cold Brew Tea that is made out of natural ingredients with a mixture of fun flavours. How do we then reach out to its customers who are mostly the younger crowd?
Solution
We created quirky and fun characters for each variant. Each character woos customers with its unique personality especially when it comes alive through an AR filter on Facebook. Apart from being just a drink, we turned the bottles into a fun experience that they can treasure forever as collectibles.
Credit
Chief Creative Officer: Saad Hussein, Gigi Lee
Managing Director: Yee Hui Tsin
Creative Director: Fazlee Sabbaruddin
Illustrator: Amirul Halim, See Yan, Kee Yong
Designer: Amirul Halim, See Yan, Kee Yong, Faridz Husaini
Senior Art Director: Ho Siew Voon
Art Director: Suki Chuah
Head of Technology: Toby Thurston
Creative Technologist: Seah Jing Li
Associate Brand Director: Nur Iman Omar
Brand Manager: Denise Lee
Head of Production: Andy Ng
Managing Director: Yee Hui Tsin
Creative Director: Fazlee Sabbaruddin
Illustrator: Amirul Halim, See Yan, Kee Yong
Designer: Amirul Halim, See Yan, Kee Yong, Faridz Husaini
Senior Art Director: Ho Siew Voon
Art Director: Suki Chuah
Head of Technology: Toby Thurston
Creative Technologist: Seah Jing Li
Associate Brand Director: Nur Iman Omar
Brand Manager: Denise Lee
Head of Production: Andy Ng
Thankyou!
If you like this project, appreciate it below :)
If you like this project, appreciate it below :)
