mercedes-Benz Sprinter campaign had 4 creative photographed images each emphasizing a different perk to the vehicle. With the limited space for animation in file size, I could atleast make use of 2 creatives per banner... This allowed the viewer to see that the Sprinter comes with more than just one perk. A vehicle packed with awesome features and necessary advantages.
The GIFs had to be kept simple - since it was only a backup animation for if someone doesn't have flash plug in to view the proper flash animation. This allowed for no AMAZING effect, but atleast to get the message across. Mercedes-Benz wanted this creative image to be the back up for all banner animations.
