Let’s enjoy Québec City while they cant

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With Canada’s borders still closed to the many international travellers who usually visit the Québec City area in the summer, Destination Québec cité (formerly Québec City Tourism) is instead inviting all Quebecers to visit, in a local tourism campaign driven by documentary content.

Sometimes, we need to take a step back so we can appreciate the treasures in our own backyard or see a city in a whole new light. That’s why we invited locals to see Québec City through the eyes of tourists.

Shot remotely amidst the spring 2021 pandemic restrictions in 8 locations around the world, notably Mexico, South Korea and France, our video features testimonies from people who had to cancel their plans to visit the city this year. Disappointed travellers speak up on behalf of would-be visitors from all over the world and encourage Quebecers to enjoy, on their behalf, all the beauty, food, attractions, activities, vast outdoor playgrounds and historical sites so conveniently close by.

Credits:
Client: Québec City Tourism - Robert Mercure, Éric Bilodeau, Julie Genest
VP, Executive Creative Director: Nick Paget
VP, Client Service: Marie-Christine Cayer
Creative Director: Alexandre Jourdain
Copywriter: Mourad Bouaziz, Martin Charron
Art Director: Romain Joveneau
Client Service: Catherine Demers-Rivard, Claudia Trudeau
Strategy: Laura Danino
Maquettiste: Magali Lafleur
Agency producer: Marie-Hélène Harvey
Director: David Poulin
Production team: Charles Gaudreau, Camille Perras, Alexis Dubosc
Production house: Nova Film
Post-production: Louis-Philippe Gagné, William Poulin, Yannick Maheux Poulin
Music: Circonflex
Post-Production: Studio Élément
Media: Adviso