Objective: To design a System based Travel Exhibition, for the Bollywood Poster collection of V&A Museum, London
Client: Victoria & Albert, Museum,London
Intent: To showcase their existing collection of 73 Bollywood poster through a travel exhibition on the occasion of 100 years of Indian Cinema.
-As an institution working in the domain of Arts and Culture, to present movies posters as a form of art, a cultural artifact and map its evolution in the context.
-As an institution working in the domain of Arts and Culture, to present movies posters as a form of art, a cultural artifact and map its evolution in the context.
Content and Research
NARRATIVE
POTRAYING LARGER THAN LIFE-FILM HOARDINGS/ BILLBOARDS
A poster in journey, you pass by a life sized poster on a huge billboard, the emotion that is created to make yourself curious enough to watch the film and appreciate the art of poster making, the sole idea behind it.
A film billboard artist usually works on a canvas that is large enough, feets wider and in length. A graphic designer work only on a canvas that is roughly 1foot long and 1.5 feet wide... Imagine the comparison?
Speaking about the process of making a billboard-the billboard is firstly divided into pieces and then these pieces are joined together to make full picture.
Now imagine yourself as a visitor experiencing the journey of poster by viewing from a Human-point of view. The hoardings/billboards starts speaking to you, the connection and the experience of taking back in time, travelling through the life sized hoardings/billboards is amazing?
Sketches and Explorations
Final Concept
EXHIBIT STAND SYSTEM AND MATERIALS
The exhibit stands are made of aluminium square section pipes that are lightweight at the same time gives the structuralqaulitiies as seen on haordings and billboards, the display
panels are of aluminium mesh where in the posters are pinned or are hung, the mesh is choosen so as to give the feel of ruggedness and the wear and tear of cinema hoardings.
The exhibit stands are made of aluminium square section pipes that are lightweight at the same time gives the structuralqaulitiies as seen on haordings and billboards, the display
panels are of aluminium mesh where in the posters are pinned or are hung, the mesh is choosen so as to give the feel of ruggedness and the wear and tear of cinema hoardings.
Scale-down models
