Flow sells sanitary pads and wants to break all taboos surrounding menstruation. They hope to educate their followers about periods and the human body in a fun and easy way. Their goal is to inform people about their body and contribute to research on issues like endometrioses, PMDD and similar.

I wanted to create something that stands out and gives a feeling that this brand does not sugarcoat what period is like. With a bright blood-red primary color, I hope to differentiate this brand from their competitors, who tend to go for more calm colors (which are a feeling a lot of people don't associate with menstruation). I also wanted to create a lot of fun stickers to use throughout their social media where their targeted audience is.