I directed the Breuninger SS22 campaign.
I wanted to take the viewer on a inspiring journey in an eternal space. In order to create this fascination, we used the latest technical option of extended reality. This gave
us the possibility of a perfect illusion where reality merges with fiction.
I wanted to take the viewer on a inspiring journey in an eternal space. In order to create this fascination, we used the latest technical option of extended reality. This gave
us the possibility of a perfect illusion where reality merges with fiction.
Directed by Chang Lin & Hugo Richel · Produced by WOLKN · DOP Romain Alary · Creative direction by Petra Langhammer · Art Direction & Lead CGI by Hugo Richel · Producer Karina Kirschner · Executive producer Tina Degano · Unreal CGI by Pierre Chouzy · Unreal engineer Dennis Boleslawski · DIT Vincent Zetti · Production designer Pan Patelis · Post-production by ONSHORE STUDIO · Post-production supervisor Hugo Richel · Lead compositor Franklin Toussaint · VFX by F VFX Studio · 3D simulation by Alexandre Tamisier · Editing supervisor Thomas Floch · Editor Vincent Fleischmann & Hugo Richel · Sound-design & Music by Arthur Cormerais
