For this project, I had to recreate a brand that had already existed and make it new. I chose to do an energy drink brand with inspirations from Asian fruit.

Currently, there is a brand that uses Asian flavors in their products, but are alcoholic. The colors were vibrant and I wanted to incorporate that into the packaging.

For this project, I did some light sketching and created the wordmark with my own handwriting.

These were word bubbles that helped narrowed the project down to what I wanted to create.

Based on my inspiration mood board, I wanted to focus on the lychee flavor as it is a more well-known as an Asian fruit. I also wanted the bright and vibrant colors we would see on an energy drink.

Packaging design for Mango Sago

Packaging design for Lychee Uprise

For the real life products, I would have used a different type of sticker paper to fit more of the energy drink feeling.