Resturant
oM GHASSAN
In this project I was responsible for creating the entire branding system for OM GHASSAN Restaurant, based in Kuwait. The first step was to start developing a design building strategy, as the restaurant is connected to Palestinian cuisine, so we gathered the most prominent of what Palestine is famous for, which is the cultivation of olives, and we consolidated everything that would direct the verbal and visual expression of the brand.
This restaurant is one of the most famous restaurants in Kuwait, It is famous for its popular Palestinian character with its indoor sittings embroidered with beautiful inscriptions from the heritage and the wonderful sittings in the outdoor garden with trees and the most wonderful atmosphere.
The menu includes many traditional oriental foods that are loved by everyone and made with love and passion, including All kinds of grills, and the distinctive Musakhan with traditional bread and the taste of the original olive oil, and fresh pastries. It also serves the most delicious dishes from international cuisines such as pasta, grilled meat steak and chicken steak served with sauteed vegetables and delicious lemon sauce.
To support this strategy, custom materials have been produced with different texture and color variations, composing the environment with wood, ceramics, and fabrics. I discovered the colors extending from the olive tree which are sober and elegant, in order to obtain a contemporary and simple visual identity.
Brand Strategy: Amr Almi™
Combine these elements together to form the logo, The decoration of the Palestinian dress, then the lopsided olive tree shape and the word Om Ghassan
Brand Strategy : Amr Almi™ Motion Graphics : Hasan Saied
Identity vision
Direction and Visual Expression
Another important step in this project was creating the visual expression of the menu and photo prints.
Images required to speak and communicate with websites developed for the brand. So I installed a discreet photographic trend, using custom mockups to compose the images and always prioritizing the nucleus of the distinct piece or dish.
Brand Strategy: Amr Almi™
Mockups
A lot of mokups were used, to show what
the brand would look like after printing.
Brand Strategy: Amr Almi™
brand strategy
logo pattern
This pattern is inspired by the Arab heritage
and the motifs found inside the embroidery
in Palestinian dresses.
Brand Strategy: Amr Almi™
Visitors Card
This is a welcome card for visitors and it is
for every mother who comes with a kick in
our restaurant. :)
Brand Strategy: Amr Almi™
