About the project
Year 2020 — Agency Paradigma Innovation — Work brand design
The aim of Multicanapa is to adapt and spread the cultivation of industrial hemp in the Sicilian territory. Its purpose is to insert a multifunctional improving crop in the herbaceous cultivation systems and to promote business diversification in terms of economic, energy and environmental sustainability.
The innovation promoted by Multicanapa will make possible to progressively introduce the best varieties of sativa hemp in Mediterranean cultivation systems through a screening of 20 varieties in different representative climatic macro-areas: in each of them a special low-input cultivation manual will be implemented, in a regime of organic farming, so as to identify the best agronomic practices to increase yields and product quality.
Brand design
The concept starts from the name of the supply chain, integrating it with the distinctive element: the hemp leaf, used together with the name in order to avoid ambiguity with respect to the reference sector. The use of the sans serif, as well as its geometric construction, gives the logo a modern and fresh look while maintaining a certain degree of sobriety.
The colors used are green and gold in order to recall the earth and the green of the plants. The two main colors are accompanied by the respective shades to be used across the various declinations of the brand.
