I created this brand as a way to practice my packaging skills! Conceptually, I wanted to focus on big, bold colors so these would stand out on a shelf in a brick and mortar store. 

While I was working on the look and feel, I kept in mind that I wanted to appeal to an audience of teen girls and young women. I wanted to capture a sense of youth and relatability, while also tackling a subject I'm personally passionate about. 

Have you put on your sunscreen today? :)