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Rebranding of Festival 56, Illinois' largest summer theatre festival located in Princeton, Illinois.
This project, driven by organic shapes and colors inspired by the rural landscape, reflects
the Festival's dedication to bringing talent—actors, artists, and other creatives—to
a small farming community. Born and raised in Princeton, I felt compelled to
to develop an identity that represents the dedication of this organization.
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This project, driven by organic shapes and colors inspired by the rural landscape, reflects
the Festival's dedication to bringing talent—actors, artists, and other creatives—to
a small farming community. Born and raised in Princeton, I felt compelled to
to develop an identity that represents the dedication of this organization.
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Identity process
Palette selection
Iconography
Iconography
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Landing page, mobile
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Thanks for viewing!
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