The Argos Magical Circle (not to be confused with the Magic Circle for legal reasons) was a social companion to the 2020 Argos Christmas Ad. Marvin of Marvin’s Magic was our judge in the search the best magic trick the young magicians of the UK could perform!
I worked alongside the creatives to create a look and feel for the campaign, as well as producing all of the assets. The following is a unexhaustive collection of those assets.
I worked alongside the creatives to create a look and feel for the campaign, as well as producing all of the assets. The following is a unexhaustive collection of those assets.
Social Content
This is how the campaign started! I worked incredibly hard to create a framework that would be efficient to adapt to other posts and formats. I also created a number of other assets that were posted throughout the campaign to help encourage people to enter and showcase entries.
GIFs
I created a suite of GIFs for GIPHY - taking clips from the Argos Christmas TVC and adding fun, dynamic type on top. Alongside these, I created text free versions - you can see both on the Argos GIPHY page.
Room Transformations
These assets are notable as I had to retouch all 5 images to remove the Christmas elements from the scene, so that they could magically transform in to their Christmas-y versions. I also created Instagram Stories versions where the user would tap the screen to proceed to the next video and trigger the “transformation”.
The Winners
If you’ve got this far, surely you want to know what the winning tricks were?
A magical(lly magical) certificate to be sent off to the winners
