PiP iT Global

PiP iT Global is a digital cash transaction platform that connects businesses with consumers who wish to pay for items online with cash.

Objectives

- Increase brand awareness

- Increase the number of PiP iT Global customers (i.e. businesses that install the PiP iT Global cash payment service platform on their website)

- Increase the number of website visitors

Marketing Plan

An inbound marketing strategy was developed in order to achieve the objectives.

A content calendar with 1 months’ worth of suggested blog posts and associated offers, as well as a 2-week social media plan that would help promote the content were created.

I designed a Call-To-Action that helped one of the offers identified as well as a landing page, thank-you email, kickback email, promotional email, and ‘launch’ blog post for the offer.

The offer chosen was the eBook “7 Secrets to Grow Your Online Business Through Customer Service”. Offering this eBook for free give potential customers a high perception of content value. It will help PiP iT Global establish credibility and subtly guide the reader towards the business and its solutions. This particular eBook can also be offered to readers over a range of different blog posts titles.

eBook CTA (Call-To-Action)

Landing Page for eBook

Proposed URL: https://www.pipit.global/ebook/7secretstogrowingyouronlinebusinesswithcustomerservice

Page Title: FREE E-BOOK – The Complete Guide to Growing Your eCommerce Site.

Meta description: 10 page eBook that teaches you everything from design to advanced targeting, strategies to get the most bang for your buck, and more.