A Ford original Podcast to give voice to two different generations of drivers, aboard a Ford Kuga Plug-In Hybrid.
BACKGROUND
Parents and their grown-up children have diametrically opposed habits or beliefs about many things. Above all, environmental sustainability is a very important issue for Generation Z, something that does not distinguish Generation X.
INSIGHT
Ford Kuga Plug-In Hybrid combines present and future: two generations of motors
(an electric one and a combustion engine) that “collaborate” to create the future of mobility.
IDEA
Creating a Branded Podcast where a famous parent and a famous son move aboard a Ford Kuga Plug-In Hybrid
and compare themselves to generational differences and things that hold us together, finding ever a meeting point.
Through a structure made of 5 episodes, associated with 5 different use opportunities of Kuga Plug-In Hybrid,
our two protagonists tell in a spontaneous dialogue the different points of view of two generations around 5 main themes (connectivity, freedom, sustainability, safety, change), taking the opportunity to explain also the main features
of a versatile car full of advantages such as Ford Kuga Plug-In Hybrid.
