Lou is an online university that offers professional training on laughter through the Laughter and Wellness Method, developed by its founder Sebastian Gendry, an expert in emotional health.

The Laughter and Wellness Method combines different techniques of laughter therapy and positive psychology to become aware of the responsibility of the individual's emotional health.

In Lou, Laughter Consultants, experts in laughter, wellbeing and positivism, are born. They develop corporate programs such as Employee Enrichment Programs, Lifestyle Management Programs and Laughter Fitness Services. For the Spanish-speaking community, it has the Escuela Latinoamericana de Bienestar y Alegría, which helps prevent mental health problems with its programs, RISO 9000, Aprender es Amarte and Narices Rojas. Lou has an interactive digital gaming platform called Soft Skill Games, which aims to bring out the best in everyone and increase the happiness of adults and children.

Lou has different programs that seek to promote emotional health, well-being and positivity. Therefore, the brand's new visual identity needed to be an icon that would express the joy and happiness that their services impart and that would be easy to associate across all of their programs.

The smile, as the main icon, will be positioned to promote a culture of wellness and identity through its programs.