The Cool Climate Series by TW Boswell was launched at the 2014 Unified Wine & Grape Symposium. Exclusively crafted with 36 month, extra fine grain French Oak from the Special Reserve premium wood selection, the Cool Climate Series needed a visual look that portrayed its embodiment of elegance.
To prepare this new barrel series for market entry, we developed a look and executed it across all print media including an ad, direct mailer, promotional flyer, and brochure.
Deep blues and violets were used to distinguish the barrel series and portray its emphasis on delicate fruit, terroir and elegance. A soft touch coating was applied to the 100# coated stock for a rich tactile experience.
Unified Grape & Wine Symposium Pre-show mailer. This mailing went out prior to the show to announce the Cool Climate Series and invite them to join Cooperages 1912, representing TW Boswell, at the event.
Direct mailer and brochure for the Cool Climate Series was sent out after the Unified show in January. The brochure detailed the three barrels in the series.
This introductory promotional flyer was used at the Unified Wine & Grape Symposium to aid sales reps in presenting the new Cool Climate Series.
