Poster With Trifold Brochure
Awareness Campaign - Animal Testing
Graphic Design 2 - 2022
Objective
To conceptualize and design a visually cohesive multi-piece awareness campaign for a specific topic.
To integrate image and text into an interruptive, attention-getting design to be applied to multiple items.
To integrate image and text into an interruptive, attention-getting design to be applied to multiple items.
Description
There is two parts to this project.
1. Design a poster that brings attention to—and makes people aware of—a specific cause or charity.
The poster can be horizontal or vertical, 11x17”
2. The second part of the project is a companion tri-fold brochure that explains, in depth, the issue being addressed on the poster. The
brochure should be a visual continuation of the poster in style. Consider using a consistent color palette and type style for each. Find or
develop graphics or photos appropriate to use in the layout of the brochure and/or poster. Write or pick-up about 700-900 words that describe
the chosen issue to use as copy for the brochure. Consider headlines, subheads, captions, pull quotes.
1. Design a poster that brings attention to—and makes people aware of—a specific cause or charity.
The poster can be horizontal or vertical, 11x17”
2. The second part of the project is a companion tri-fold brochure that explains, in depth, the issue being addressed on the poster. The
brochure should be a visual continuation of the poster in style. Consider using a consistent color palette and type style for each. Find or
develop graphics or photos appropriate to use in the layout of the brochure and/or poster. Write or pick-up about 700-900 words that describe
the chosen issue to use as copy for the brochure. Consider headlines, subheads, captions, pull quotes.
