This Floral flower delivery company project was one I created for myself, I wanted to explore the idea of creating a logo for a company that I would like to one day work for. I have a personal love for plants and thought it could be both fun but also helpful to see where my capabilities lie when having full creative freedom over a project. In my spare time I will often create projects for myself like this, ones where I have a personal interest in the company as I believe that this will not only help me practice and developing my skills but will enable me to understand the direction I want to go as a graphic designer. Furthermore, I find it helps to maintain a continual flow of creativity, thinking and learning, between projects to ensure I am always focused with whatever I design. For this logo I went for a more simplistic design that still showed creativity within its application to product, I used illustrations from my development throughout the project and then implemented this onto the product to give a more creative finish to the design.