Serum Dispenser
Geneu
Acting as the packaging and dispenser for Geneu's DNA personalised skin products, the airless pump system exemplifies the luxury approach the brand has taken throughout its branding and store design.
therefore worked with Geneu founders Nick Rhodes & Prof. Christofer Toumazou to design a product that would deliver a luxury skin care experience to its users. Through CMF choices and mechanical design the dispenser feels both weighty in the hand yet light and effortless to use. In 2014 Geneu was launched at its flagship store on New Bond St, London.
Using highly reflective materials the cylindrical form is designed to fit nicely in the users hand with a striking metal ring to separate the lid, which clips in satisfyingly with hidden magnets. The Geneu dispenser was the overall winner of the 2014 Luxury Packaging Awards.
