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Greek day MD & Signature store

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<Greek day> MD & Signature Store  2021 

We planned and designed the MD products and signature stores of GREEK DAY, a famous greek yogurt brand in Korea.
GREEK DAY has opened its signature store to provide customers with more various brand experiences. The Signature store offers a different store experience from previous GREEK DAY stores take out-oriented. People can enjoy not only yogurt but also many fresh and healthy foods and drinks here. Furthermore, MD products based on customers' actual experience and lifestyle provide a connected brand experience in everyday life.

그릭 요거트 브랜드 그릭데이의 MD 상품과 시그니처 매장 기획 및 디자인을 진행하였습니다.  
올해로 6주년을 맞이한 그릭데이는, 고객들에게 더 다양한 경험을 제공하기 위해 시그니처 매장을 개점하였습니다. 시그니처 매장은 포장위주의 기존의 매장들과는 차별화된 매장 경험을 제공하고, 요거트뿐만 아니라 다양한 음식과 음료를 즐길 수 있는 공간으로 기획되었습니다. 더 나아가 고객들의 실제 이용 경험과 생활 패턴에 근거한 MD 상품들을 제작하여, 일상속에서도 브랜드 경험이 이어질 수 있도록 설계하였습니다.


brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity
brand Brand Design brand identity identity Mockup package Packaging visual identity


Greek day MD Design & Signature Store Planning
October - December 2021

Directing: Hyunmi Kim
Planning: Hyunmi Kim, Arum Kim, Minhyuk Jo
Design: Minhyuk Jo, Arum Kim
Space: A-Live
Product Photography: Minhyuk Jo
Space Photography: Greek day 제공
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Greek day MD & Signature store
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