Kuala Lumpur Design Week is a yearly event held at Kuala Lumpur, Malaysia, featuring works of renown local and international artists/designers. The objective of this simulation project is to create an iconic design that simply looks, feel, or even taste Malaysia—a design that carry emotional value.

 

The idea was nasi lemak—a local favourite dish that can be seen almost everywhere in Malaysia. By imitating the traditional nasi lemak packaging, the collateral built a connection between the audience and Malaysian culture. What international visitors, artists, or designers carry—while they went back to their homeland—are actually the memories of Malaysian cultures, peoples, design scenes, or just simply the unforgettable fragrance and taste of a pack of nasi lemak...