INSTILLATION | GO FOR IT
Inflatable balloon letters stacked interestingly with swimming/sports/gym related objects.
For example - A dumbbell, flippers, boxing gloves, football etc.
This Gym Activation for Freestyle was carried out for the month of December 2013 in 6 Gold's Gym outlets in Pune, Maharashtra.
GO FOR IT! (Tag line for Freestyle) instillation at Hadapsar Gold's Gym, Pune.
GO FOR IT! instillation at NIBM Gold's Gym, Pune.
Instillations put up at 6 Gold's Gym outlets in Pune.
POSTER | Actual Product
A print poster which featured an actual freestyle product on it.
Two posters in each gym, one with a male product and another with a female's.
The focus was to showcase the real products fabric + finish and provide a lead to the website or stores in the vicinity.
Two posters in each gym, one with a male product and another with a female's.
The focus was to showcase the real products fabric + finish and provide a lead to the website or stores in the vicinity.
Posters all set to be put up at the Gym.
Poster for Men : At NIBM Road Gold's Gym.
Poster for Women : At Law College Road Gold's Gym.
Poster for men & women : At Kalyani Nagar Gold's Gym.
PRODUCT SAMPLING
A branded kiosk was setup for product trials and instant images. Printed copies along with freestyle leaflets were handed out to participants and digital copies are uploaded on facebook.
A branded kiosk was setup for product trials and instant images. Printed copies along with freestyle leaflets were handed out to participants and digital copies are uploaded on facebook.
Some participants also volunteered to be captured whilst working out. These images will also be featured on SMM and the website.
All the below were done only with the consent of the gym and its members.
Freestyle Leaflets
Freestyle Leaflets
Product trials and photobooth at 6 Gold's Gyms in Pune.
Instant photos after Product Sampling.
