Agency: DDB
Client: Pepsi
Photographer: Mauricio Candela
Producer: Michelle Jayme
Production Company: The Blur Office + Monster Group
Candela, working with DDB and Monster, recently developed a creative campaign for Pepsi, while on an ambitious schedule and with a large number of deliverables. The project was completed during the course of a 3 day shoot. Candela describes the campaign as very honest and real. He captured stolen moments, making sure that nothing looked staged. He and his team put a lot of work into the art, wardrobe, locations and food in order to achieve this balance. It was perfect imperfection, just like real life.
The campaign was a compilation of talent with great attitudes while creating product and food photos. The production took place in Miami under The Blur Office's and Monster GC's guidance.
