This is my project for the JDO Global 2022 competition where I got shortlisted! This was a great project and I thoroughly enjoyed coming up with a concept that can change the beauty world and inspire change!
What is Unbound?
Unbound is an aromatherapeutic solid fragrance that, unlike other perfumes, places a premium on total ingredient transparency. We prioritise treating you and the environment with respect.
The issue
Due of the chemicals and pollutants used in the liquid, Unbound discovered that many fragrances are extremely damaging to the environment and the human body. It’s critical to raise awareness about fragrances’ lack of transparency when it comes to their components and sustainability. Many people aren’t aware that scents are really dangerous. Phthalates, which are compounds that make aromas remain longer, are typically found in perfumes. Cancer, human reproductive and developmental damage, endocrine disruption, birth deformities, and respiratory difficulties are only a few of the health hazards associated with phthalates.
Who?
Unbound is a brand that is accepting of everybody. The solid fragrance isn’t for him. isn’t for her, it’s for you. Unlike most perfumes unbound isn’t targeted towards a specific gender as we believe in equality. Unbound has produced totally sustainable scents that can be customised to meet your mood, such as the stress-relieving lavender and bergamot aroma. Although there are some ecological perfumes on the market, we discovered that many of them are way too expensive.
Sustainability
There will be no waste and no alcohol. It’s simple to use and transport. Long-lasting formula with skin-friendly components. Because unbound cares about you and the environment, we use organic products, essential oils, and fragrance oils. The tin is designed to be refilled and reused. The packaging is kept to a bare minimum and is completely recyclable.
Why?
I decided to create an aromatherapeutic solid fragrance collection to encourage the Gen Z generation to reconsider their purchasing habits and consider what may be damaging to them or the environment.
Taking a stand and empowering change
With GenZ being concerned about sustainability and wellbeing, we’ve devised something just in time. By switching from toxic, overpriced perfume to unbound, you’ll not only be helping the environment but also improving your mood with the aromatherapeutic smells.
