We were approached by a friend, a veteran from the advertising industry who wanted something weird and wild to have it for his website and new agency. This wild experiment allowed us to work on something that we don't often see, where it's abstract and we can interpret the visuals in many ways. Something really interesting throughout the ideation process is that we have to really think of these animation flow out of the box, and not trying to sell a story, a product like we use to in any commercials.